Gender- Male or Female
My news bulletin will be designed for both males and females, the news has never particularly looked to sound one gender out to attract. The main objective of the news is to give deep, accurate and breaking news on the mains news stories around the world, nationally or locally (depending on whether it is a main news firm like the BBC or one of their smaller branches like BBC Channel Islands). The news should never try to attract a particular gender.
Age- The Age group
For my news bulletin will take a very serious format (very much like what you expect to see when you tune into BBC news or the ITV 10 o'clock news) this will more likely attract the older generations, around the age of thirty plus. It is extremely important to make sure that the audience you are looking to attract with the news show is actually interested in the news that you are presenting. For example, there would be very little point of creating a news show for member of the public who are roughly around thirty plus if your main news headline is that S Club 7 have reformed. The below is a number of questionnaires and graphs which show my research into what news programs (if any) particular age groups watch on a regular occasion.
Interests
The main sort of audience that I would except to watch/listen to my radio news show would be both males and females, from the ages of 30 plus. This is because after doing intensive research if has become apparent that the large percentage of the viewers who watched BBC news and ITV news at their prime times ( six o'clock and ten o'clock in the evening and night time). The following is a chart which I created showing the percentage of news watchers compared to their age. I took the views of exactly 1000 people from my local area, so it would be far to say that the results I get would be fairly accurate.
My news bulletin will be designed for both males and females, the news has never particularly looked to sound one gender out to attract. The main objective of the news is to give deep, accurate and breaking news on the mains news stories around the world, nationally or locally (depending on whether it is a main news firm like the BBC or one of their smaller branches like BBC Channel Islands). The news should never try to attract a particular gender.
Age- The Age group
For my news bulletin will take a very serious format (very much like what you expect to see when you tune into BBC news or the ITV 10 o'clock news) this will more likely attract the older generations, around the age of thirty plus. It is extremely important to make sure that the audience you are looking to attract with the news show is actually interested in the news that you are presenting. For example, there would be very little point of creating a news show for member of the public who are roughly around thirty plus if your main news headline is that S Club 7 have reformed. The below is a number of questionnaires and graphs which show my research into what news programs (if any) particular age groups watch on a regular occasion.
Interests
The main sort of audience that I would except to watch/listen to my radio news show would be both males and females, from the ages of 30 plus. This is because after doing intensive research if has become apparent that the large percentage of the viewers who watched BBC news and ITV news at their prime times ( six o'clock and ten o'clock in the evening and night time). The following is a chart which I created showing the percentage of news watchers compared to their age. I took the views of exactly 1000 people from my local area, so it would be far to say that the results I get would be fairly accurate.
Now that I have established what age range and target audience I will be aiming my news bulletin at (ages 30 and other) it is extremely important to establish what sort of news they prefer to listen to (ie whether they prefer listening to sports news and the latest weather over world affairs etc) For this I will ask a large amount of people what they prefer to listen to when listening tot he news and once that has been achieved I will take the three highest percentages and use them in my five minute news bulletin. Here are the results that I produced:
Now that I have gathered all of this information it has become apparent to me that for my main audio task, I will target my news at both males and females over the age of 30 (due to the results from my research) and that it will be a very serious news bulletin (very much in the same style as BBC news). Over the five minutes I will look have a main presenter informing the audience of today's most important headlines (current affairs) then I will have a Sports presenter who will inform the audience of all of the main sports stories and results. After that I will inform the audience of the political news.
No comments:
Post a Comment